Too busy rushing to read

In advertising, it's called the 3-second rule: get your message across in three seconds or no one will read it. It's a busy world. We've got email, voice mail, IMs and more. We're busy! And our customers are even busier. Kristin Zhivago reminds us to write for the rushing reader. Use active voice, shorter paragraphs, and get your message read.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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