Three ways to collect the win/loss data and one way to offend your sales team - 360° Biz Blog

it was funny in a way to see how so many companies were facing the same exact perception problem I faced through years of my experience. Based on my good, bad and the ugly experiences with the win/loss analysis over the past decade, here are three ways to do the win/loss analysis and one way of presenting the final analysis that could offend your sales team – so stay away from it!
via Three ways to collect the win/loss data and one way to offend your sales team - 360° Biz Blog. Good tips on win/loss analysis (and a nice kudo for me) by Deepthi Bathina. In particularly political setups, a third-party assessment makes sense, as she explains. In addition to the fine folks at, also check out the service at (Note: I am not affiliated with either group).
Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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