Three factors that determine online success
In the June 2007 edition of Target Marketing I read Jeffrey Eisenberg’s E-Commerce Link column and thought it would be of interest to the Launch Clinic community. The column is titled “Keepin’ It Optimized: Three factors determine your online success”.
Jeffrey Eisenberg of Future Now describes three factors that determine online success:
- Confidence and Intent
- The Personal Experience Factor
- Environmental and Conditional Factors
For those of you planning to launch products in the near future, this article deserves a read.
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