Three factors that determine online success

In the June 2007 edition of Target Marketing I read Jeffrey Eisenberg’s E-Commerce Link column and thought it would be of interest to the Launch Clinic community.  The column is titled “Keepin’ It Optimized: Three factors determine your online success”.

Jeffrey Eisenberg of Future Now describes three factors that determine online success:

  • Confidence and Intent
  • The Personal Experience Factor
  • Environmental and Conditional Factors

For those of you planning to launch products in the near future, this article deserves a read.

David Daniels

David Daniels


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