The tools your sellers need from your website

Kristin Zhivago writes,

I recently interviewed dozens of salespeople for a client as the first step in redesigning the selling section of their reseller portal. The salespeople were very clear about what they wanted: Information they could use to answer the questions customers were asking about the manufacturer's products. They wanted to be able to find this information in a couple of clicks. They wanted to spend their time selling, not searching for the information they needed to sell. Here's what you need to do to make sure your sales force has the information they need at their fingertips.

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Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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