the power of the ebook (part 1)

EbookebookAt Pragmatic Institute, we're big believers in ebooks. Ebooks establish your authority long before a sales team starts working the deal and will ease the way for the sales team dramatically. Our ebooks on The Strategic Role of Product Management and Living in an Agile World are great tools to get things rolling internally. And definitely check out the ebooks from David Meerman Scott, the king of ebooks! If you've been thinking that you want to write an ebook, I recommend The Ebook Ebook from Jonathan Kranz. Also check out his 10 Reasons Not to Hire Jonathan. What a kidder.
Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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