The Long Tail

In most businesses, we focus on the statistically relevent majority. But there is much money to be made, and customers to satisfy, in the statistical edges... the long tail. Chris Anderson writes,

"One of the signs of a great idea is that people feel like they've known it forever. That, at least, is what I tell myself when people suggest that the concept of The Long Tail predates my article of the same name last year. This first came up in the crafting of the Wikipedia entry on The Long Tail following my original article, and it again rose in my conversations with Tom Standage of The Economist last week. I'll take a moment here to explain the derivation and perhaps we can clear up this issue once and for all."

Read more about The Long Tail.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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