The Google+ project: A quick look‬‏

screen shot of Google+ video Google+ is hitting the blogo-sphere as more people get access. For those of you who launch products, there's much here to learn from. Google has produced this Quick Look video explaining the service plus videos specific to certain features such as circles. They are a little educational and that's what sells it. How are you launching products? "It compiled clean so it's launched" is not a launch. Build a great product first, then prep the sales force and the market. Get them talking. Get them excited. Are your launches boring? Learn how to do an exciting launch with Product Launch Essentials. For more on Google+, see Douglas Karr's post.
Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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