The Gobbledygook Manifesto

David writes, "When I see words like 'flexible,' 'scalable,' 'groundbreaking,' 'industry standard,' or 'cutting-edge,' my eyes glaze over. What, I ask myself, is this supposed to mean? Just saying your widget is 'industry standard' means nothing unless some aspect of that standardization is important to your buyers. In the next sentence, I want to know what you mean by 'industry standard,' and I also want you to tell my why that standard matters and give me some proof that what you say is indeed true." Read his analysis in The Gobbledygook Manifesto.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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