The fine line between appeasing your shareholders vs. your customers - Product Management and Strategic Marketing
Sarela Bliman-Cohen writes,
Many of my fellow product management practitioners are often placed in a difficult situation where customers request certain features for their products, but the product manager's hands are tied. It's not that they don't care about the voice of their customers, rather management's vision is different. On one hand, senior management makes promises to Wall St. or the investors, which appeases the company's shareholders, but neglects the opinion of the customers. How does a product manager ensure that s/he does not lose sight of the customers?Read more in The fine line between appeasing your shareholders vs. your customers - Product Management and Strategic Marketing.
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