The Difference Between Lead Generation and Demand Generation
I’m often asked to describe the difference between lead generation and demand generation. It’s not uncommon for the terms to be used interchangeably, but they are very different. Let me explain.
Lead Generation is about a single buyer.
Demand Generation is about a market of buyers.
Lead Generation is tactical.
Demand Generation is strategic.
Lead Generation is reactive.
Demand Generation is proactive.
Looking for the latest in product and data science? Get our articles, webinars and podcasts.