The Content-Free Buzzword-Compliant Vocabulary List
The great enemy of clear language is insincerity.--George Orwell in 1984
We are an industry that uses ambiguous language, thinking it is meaningful to others. Or perhaps it is as George said--that we are using obscurity as a subterfuge. Words like "scalable" and "user friendly" are never used in requirements because they are ambiguous. And they shouldn't be used in marketing either for the same reason. Peter Cohan explores the industry use of jargon in The Content-Free Buzzword-Compliant Vocabulary List.
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