The Biggest Mistake that Marketers Make | Revenue Journal
During the course of the interviews, one of the questions I asked was: What is the source of your information about customers? They all said the same thing. Every single one. Small and large companies, newbies and veterans, all kinds of industries. Their answer, in essence, was: "Everyone else." In other words, they depend on salespeople, third parties, and surveys. They never, ever talk to customers personally. This is why marketing is broken. This is why so much marketing barely gets a twitch out of the revenue needle. This is why CEOs have so little faith in their marketing people. This is why customers go to websites hoping to find answers and end up clicking away, discouraged and disgusted. via The Biggest Mistake that Marketers Make | Revenue Journal. Why is it so hard for marketers to visit the market? Is it interference from elsewhere? Or is it complacency? If you're not talking directly to customers, then you can't do marketing. Period.
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