the "best" techniques for applying for a job

In Dear Libby, Guy Kawasaki summarizes in one place all the "best" techniques for applying for a job: knowing the company, the product, the job, and the hiring manager--and then tailoring your messaging to those. Every word matters and he explains why certain phrases were chosen. Pass this along to your children, nephews and nieces and your friends' kids who are just entering the workforce.

Update: Stephanie Tate is the university relations manager for Yahoo! who took a look at the cover email and resume and critiqued them.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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