Terminology Tuesday - 'Spray and Pray'

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A method used by B2B marketers applying interrupt marketing tactics with a broad, untargeted (and usually inexpensive) list and hoping it will generate vast volumes of qualified leads. This approach makes the marketer feel good by believing that activity is more important than progress.

This method is often rebuked by the sales team with the often repeated phrase, “Those leads suck; we need more leads.”

David Daniels

David Daniels

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