Success of Innovation

Innovation is a word that carries a lot of baggage. In some companies, "innovation" is code for "working on something cool." Craig noticed the SoftwareCEO/ CompTIA Software Innovation Awards where innovative ideas are judged by:

Scope of the innovation – What business problem/opportunity does the innovation address and what is the size of the problem/opportunity?

Impact of the innovation on software or the software industry – What practical results (sales, users, profits, etc.) has the innovation had on a software product or the software industry? The innovation must be new and have both a current and future impact.

Innovative ideas are judged by practical results! What a great idea!!

Peter Drucker said it best:

The test of innovation lies not in its novelty, its scientific content, or its cleverness. It lies in its success in the marketplace

Is company focused on innovation? or working on something cool?

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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