Stuck in a Swamp of Skepticism
Let's assume someone really good-looking swept you off your feet with promises of a life of bliss. You dated, got engaged, and then tied the knot. About five minutes after you left the church together in your limo, your new spouse suddenly turned into the ugliest, meanest, rudest person you had ever met. A broken heart and many months later, you were free, and you vowed to yourself: 'Never again.'
This is the mindset of today's software buyer. Especially those considering big-ticket, enterprise-wide programs.
These people are Skeptical, with a capital S. They have already been badly burned by 'revolutionary' systems.' Read more in.
Looking for the latest in product and data science? Get our articles, webinars and podcasts.