Strategy by Design
from: "many people continue to think of design in very narrow terms. Industrial products and graphics are outcomes of the design process, but they do not begin to describe the boundaries of design's playing field. Software is engineered, but it is also designed -- someone must come up with the concept of what it is going to do. Logistics systems, the Internet, organizations, and yes, even strategy -- all of these are tangible outcomes of design thinking. In fact, many people in many organizations are engaged in design thinking without being aware of it. The result is that we don't focus very much on making it better."
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