Spy on your competitors: 4 steps
In just a few hours, you could probably gather enough intelligence on your business competitors--intelligence that would have taken months to unearth just a few years ago--to get a good sense of where they are versus where you are in the marketplace. Best of all, there are no phone calls to make or personas to assume. Just open your Web browser and it's free for the taking. Remember: Knowledge is power. Here's a rundown of where you should concentrate your sleuthing efforts. 1. Know their products and pricing. 2. Look at any job openings. 3. Get the gossip. 4. Read up on competitors' plans and finances. from Spy on your competitors: 4 steps at Microsoft's Small Business site.
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