Software Development Pitfalls: Planning

When Product Managers push to accomplish their goals for a product--more sales, more customers, more profit--they must struggle to identify and overcome the obstacles and limitations of their individual product, team, and company. Each company's weaknesses are unique, and require careful focus and willpower to overcome them with a solution whose uniqueness matches the problem.

As a Product Manager, chances are you find yourself working with a software development function that is challenged when it comes to planning. And so much of the success of reliable development of competitive capabilities depends upon good planning. Read Software Development Pitfalls: Planning for a discussion of how to better understand the planning of software development -- and how to overcome some common hurdles.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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