Software design and making movies

We've often compared the making of products to the making of movies. Both need a business producer (ie., product manager) and an artistic director (ie., product architect or designer). Scott Sehlhorst explores this idea further:

"Alan Cooper presents the analogy that software development is like making movies in his book The Inmates are Running the Asylum. Cooper is presenting the analogy in the context of validating the business case for investing in interaction design. Cooper points out that they've been making movies for a lot longer than we've been making software, and he's exactly right that there is something to learn from the film industry."

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Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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