Software 2005 Conference presentations
Last week, 1500 software leaders gathered at the Software 2005 conference. The conference theme was "Building Blocks for Success." McKinsey presented their second annual report on the state of the software industry, and described one of the building blocks for success as the ability for software companies to demonstrate superior customer value:
"Customers have often accused the software industry of over-promising and under-delivering. In the current environment, it's not enough to say that purchasing software, for example, can help a company save 5 percent. Instead, the sales representative must demonstrate that she clearly understands the client's business model and financial situation, and then articulate the exact categories where the software will save or generate money." Here is ato the full report.
For the keynote and breakout presentations, click. Don't forget to check out Pragmatic Institute's presentation, .
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