Software 2005 Conference

If you are in the San Francisco Bay Area at the end of the month, Pragmatic Institute is presenting at Software 2005. The conference runs from Apr26-27 at the Santa Clara Convention Center.

Software 2005 is a one-stop event that delivers best practices for the entire life cycle of a software company with sessions on funding, development, launch, scaling, liquidity, and managing in mature markets. The conference features a powerful lineup of speakers, breakout groups, and networking opportunities -- all designed to provide insight into the most important challenges facing software executives today. (

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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