Show Me the Money: Maximizing Tradeshow ROI
Great article by Susan Friedmann, The Tradeshow Coach on Guruknowledge.org. Tradeshows that are properly planned for and executed can return incredible ROI. If you know what you’re doing. Key points from Susan’s article:
- Follow-up begins before the show
- Develop a follow-up system
The key to tradeshow success is wrapped up in the lead management process. It starts with knowing at the outset what you want to achieve, then continues through establishing a strategy that is user-friendly, and finally the actual follow-up operation leads to bottom-line profitability. With a little forethought and planning the results will speak for themselves.We couldn’t have said it any better. Read the whole article here.
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