Sharks, Pilot Fish and the Product Food Chain

When you're launching a new venture, one of your earliest considerations is how your innovation might fit into the existing technical environment: should it replace some dominant species or improve the overall market climate? In ecological terms, is your new company going to produce fish food or fight the largest carnivores for survival? And how should that decision shape the company you create? Read more in the Nov04 issue of Product Bytes.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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