Setting the Product Direction
In Setting the Product Direction, Jacques Murphy writes:
"Setting the product direction may sound like a highly strategic and conceptual activity, with no clear standards in the industry, similar to the Product Road Map, whose definition is 'all over the map.' If you want it to bear results, however, you need to turn it into a tactical and somewhat mechanical effort. Read on for more discussion of how to construct the mechanism for setting the product direction at your company."
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