September newsletter posted

from the September 2006 newsletter: Titles really are a mess in our business. What one company calls a product manager, another calls a product marketing manager. Technology businesses have generally ignored the standard terms used in other industries. In our annual compensation survey we asked people's titles and reported incomes based on the titles without defining what we think they are. We also asked them to report responsibilities. Read more for a side-by-side comparison of product management and product marketing. Read more in the Pragmatic Institute update.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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