Selling the framework

SRPM_EBook_Cover125 How do you sell the Pragmatic Institute framework internally? Many people have found that my ebook on The Strategic Role of Product Management is a good beginning. Jim Foxworthy has started a thread for Pragmatic Institute customers on LinkedIn. How have you gotten traction? What approach did you use? What results did you achieve? Got some ideas? Join the discussion.
Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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