Save Time and Money with the ALL Approach to Customer Research | Fast Company
Quantitative research has its place. It can help to segment a market, understand market preference for a product feature or measure customer satisfaction. But it can’t substitute for high-touch, one on one conversations with customers.via Save Time and Money with the ALL Approach to Customer Research | Fast Company. Lots of folks have lots of ideas about market research. As with any function, everyone thinks they can do it without an expert. Neil Baron wrote a good article on the value of one-to-one interviews before you do a quantitative survey.
Looking for the latest in product and data science? Get our articles, webinars and podcasts.