rule: write the MRD first
Bob Corrigan writes, "I can't count how many times in my career I've had to write a MRD for a product that has already gone to market. It's sad, actually. Because when you find yourself asking fundamental questions like...Who are we selling this product to? How are we going to sell this product? What is the competitive landscape we're selling into? What are the sizes of our buyer segments?...and you don't have a single place you can go to get the answers, you realize, lovely, time to write the MRD. Again."
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