rule: write the MRD first

Bob Corrigan writes, "I can't count how many times in my career I've had to write a MRD for a product that has already gone to market. It's sad, actually. Because when you find yourself asking fundamental questions like...Who are we selling this product to? How are we going to sell this product? What is the competitive landscape we're selling into? What are the sizes of our buyer segments?...and you don't have a single place you can go to get the answers, you realize, lovely, time to write the MRD. Again."

Read the full post at ack/nak: rule: write the MRD first.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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