Round 3 Go-To-Market Region: Marketing Plan vs. Buyer Persona


In this corner, you have a game plan that you can share with everyone on the team so they know how to play their part in your go-to-market success. In the other corner, you have a really clear understanding of your archetypical buyers. Is it more important to have a solid plan for attracting leads and generating awareness or solid knowledge of your customers? Who do you think deserves to make it to the final four?

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