Round 2 Business Region: Market Definition vs. Product Portfolio


You must know your market—how big is it, what it is comprised of, is there a fan base big enough to support your product—in order to define what success will look like.

But, the best companies also know that it takes a whole team of products, not just one star player, to turn a customer into a fan.

So, do you make the case for Product Portfolio or Market Definition to reach the elite eight?

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