Round 1 Technical: Product Roadmap vs. Distribution Strategy









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Where are we? Where are we going? How are we gonna get there? This is just round one, but we need to tell the market and everyone inside our company the route we plan to take to get to the championship. But if we don’t develop a distribution strategy that aligns with the way our personas want to buy and use our products, then it won’t really matter where we’re going or how we’re going to get there.



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