Round 1 Go-To-Market: Marketing Plan vs. Program Effectiveness


What’s our game plan? We have to make sure we have a game plan that we can share with everyone on the team so they know how to play their part in our success. But, if we don’t know why we’re winning and losing we may not know how to articulate our plan in a way that resonates with the market. Position for our team and our personas or find out why were winning and losing?

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