Round 1 Business: Product Portfolio vs. Pricing









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Basketball games are not won by individuals, they are won by teams. Similarly, markets are won over, not by individual products, but by product portfolios that are cohesive and integrated. But, price that portfolio wrong or even one of the products in it and you will never find financial success. So which one is more critical? Will this be the year of the favorite or is there a Cinderella story in the making? Go ahead, post your predictions in the comments or submit your completed bracket to pmmadness@pragmaticmarketing.com.

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