Rivers of Revenue
In, Kristin Zhivago writes, "Marketing doesn't have to be confusing and stressful. When you look at the selling process from the seller's perspective--as everyone does--there is no clear answer. One theory sounds as plausible as the other. Why? Because the answer can't be found on the seller's side of the equation. What makes sense to sellers doesn't make sense to buyers. Since the buyer is the one with the money--and the decision-making power--it makes a lot more sense to look at the selling process from the perspective of the buyer."
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