Provide sales support... systematically
What is the best way to support sales? Well, it's easy just to respond to their incessant requests. "I need a new presentation." "I need a new brochure." "I need a new sales tool."
But the best approach is not to help sales people individually ; it's best to help them systematically. The effective product marketing manager looks for ways to help customers buy...using all the tools in the marketing arsenal.
After only a few site visits, you'll see many ways to help customers make the right purchase decision:
- Whitepapers to explain the technical underpinnings of your product
- E-books to articulate the ramifications of industry shifts
- Standard presentations and automated demonstrations that show the top issues facing customers today
- And much more
Plus you'll discover that salespeople can't find the information they need quickly, so a wiki or blog becomes an obvious solution.
How can you help your sales people with better information when they need it?
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