Provide sales support... systematically

What is the best way to support sales? Well, it's easy just to respond to their incessant requests. "I need a new presentation." "I need a new brochure." "I need a new sales tool."

But the best approach is not to help sales people individually ; it's best to help them systematically. The effective product marketing manager looks for ways to help customers buy...using all the tools in the marketing arsenal.

After only a few site visits, you'll see many ways to help customers make the right purchase decision:

  • Whitepapers to explain the technical underpinnings of your product
  • E-books to articulate the ramifications of industry shifts
  • Standard presentations and automated demonstrations that show the top issues facing customers today
  • And much more

Plus you'll discover that salespeople can't find the information they need quickly, so a wiki or blog becomes an obvious solution.

How can you help your sales people with better information when they need it?

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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