Product Pricing and The Socratic Method

Jacques Murphy explores pricing: "Today's issue is not a simple one. It's product pricing, or how to structure and set the price of the software product. Like philosophy, there are many schools of thought, some openly opposed to others, and Product Managers find themselves faced with a dazzling array of choices." Read more in Product Pricing and The Socratic Method.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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