Buyers and Users are often different. Remember "buying" versus "using" criteria? To provide clarity, we develop persona documents, profiles of the archetypical customer. We've been talking--and teaching--about personas for quite a while so I'm really pleased when others add their voices to the conversation. I've been enjoying Adele Revella's blog onand now Bonnie Rind gives us more of a post-sales take on the subject with . Anyone have some personas to share? I'll be glad to post them in this blog.
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