Product Personas

Dude Buyers and Users are often different. Remember "buying" versus "using" criteria? To provide clarity, we develop persona documents, profiles of the archetypical  customer. We've been talking--and teaching--about personas for quite a while so I'm really pleased when others add their voices to the conversation. I've been enjoying Adele Revella's blog on Buyer Personas and now Bonnie Rind gives us more of a post-sales take on the subject with Product Personas. Anyone have some personas to share? I'll be glad to post them in this blog.
Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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