Product Managers Play Tug-of-War
Scott Sehlhorst reports in: "63% of product managers report to marketing and 24% report to development. 22% of requirements managers report to marketing with 55% in the development organization. These reporting structures can over-emphasize the needs of new users and super-users, while shortchanging the needs of the majority of users. Product managers will constantly be playing tug-of-war to get time to do the right thing." Scott's post contains references to various studies that could be helpful if you're considering organizational issues.
Our take on the issue can be found in Where Does Product Management Belong in the Organization? In short, if product managers will support one organization primarily, which organization should it be?
And those who have attended Requirements That Work will remember that product managers need to work with proficient customers, as Scott points out. Going on sales calls won't do the job. Product managers, as experts on the market, need to have onsite experience with all users of the product--novice, proficient, and expert.
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