Product Launch Webinar Series coming
I just got word that the product launch seminar series I have been working on has been scheduled. There will be 3 webinars in the series and they are free. If you can't attend for the live presentation, register anyway and we'll send you a link to the recorded version as soon as it's ready.
Top Ways to Identify an Impending Product Launch Disaster
There are 10 easily identifiable signs that can help forecast a product launch may be in trouble. Signs you can address and fix before the launch becomes a disaster.
The process of introducing a product to market is a serious undertaking. Unfortunately for many companies it’s merely an afterthought; a checklist of deliverables created at the end of product development. When the level of effort applied to the creation of the product dwarfs that of the product launch, it’s no wonder launches fail to achieve the sales velocity anticipated.
Date/Time: August 21, 2009 at 10am-11am Pacific (1pm-2pm Eastern)
Tips for Product launch Marketing Success
A big product launch is coming soon. You’re tasked with creating the marketing plan. You’re agonizing over an array of tactics. Some you’ve come up with and some, others in the company are recommending.
Imagine a scenario where every time you approached the creation of a marketing plan for a launch, you had the confidence to know which tactics were most likely to attract the right kind of buyers.
Date/Time: August 28, 2009 at 10am-11am Pacific (1pm-2pm Eastern)
Product Launch Owner: Superhero of a Product Launch
A product launch is a major undertaking for many organizations. Every important company initiative has someone at the helm, organizing and driving the project to achieve the desired goals. When a launch is arguably the most important initiative your company will do this year, who do you have in charge of the launch? What you need is a Product Launch Owner.
Date/Time: September 4, 2009 at 10am-11am Pacific (1pm-2pm Eastern)
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