Product Launch eBook sourced for Gartner paper
Gartner analysts April Adams and Andy Rolfe published a research report titled "Marketing Essentials: How to Design a Successful Product Launch" and linked to my ebook "Is your product launch Doomed" as a source. You will need to be a Gartner client to gain access to the Gartner report. My ebook is available at no charge and with no registration form.
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