Prepare for Global Growth in the New Issue of Pragmatic Marketer

Product professionals face many complexities when introducing products into new markets. To be successful, It’s important to take into account the unique needs and perspectives of each market. That’s where we can help. We share first-hand accounts of successes and failures, including the importance of embracing cultural differences and how to build an effective team across multiple locations. Plus you’ll discover the best way to plan and execute a global launch, along with tips for entering the Chinese market. And as always, we include plenty of additional tips and tricks in this issue of Pragmatic Marketer. READ IT NOW

Do you have an idea or are you interested in contributing an article? Contact us at

Pragmatic Institute

Pragmatic Institute

Pragmatic Institute (formerly Pragmatic Marketing) has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic  Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic magazine and the bestseller “Tuned In.”


To learn more about our courses and join the growing international community of more than 150,000 product management and marketing professionals trained by Pragmatic Institute, please click here.

(0) Comments

Looking for the latest in product and data science? Get our articles, webinars and podcasts.