Pragmatic Institute’s 2012 Annual Product Management and Marketing Survey is Open!

Every year for the past decade, we at Pragmatic Institute run a State-of-the-Union survey for product management and marketing.  The survey goes out to the 75,000 alumni who have been to one of our seminars and is also open to the general public.  The annual survey seeks to help us define how the role of product management and marketing is changing, with regard to titles, level of education and background, roles and responsibilities, compensation, and how you work with others.

The 2012 version of the survey is now open!  If you are a product professional, go take it and let us know what your work life looks like.  The survey typically runs from mid-November through mid-December and we crunch the numbers and do analysis and post the results on our website early in the new year.  If you think that your team might be under resourced, you can use the survey to compare against other companies.  If you think that you might not be compensated correctly, or want to get a leg up on your compensation discussions for next year, you can use the survey to see how you stack up against your peers in similar industries, education levels, and other vectors.

Thanks for participating, and watch this space for analysis of the survey in December and January!

If you are interested in attending a Pragmatic Institute seminar that I will be teaching, you will find me in Orlando from Dec 7-9 and Vancouver, BC from Dec 13-15 teaching Practical Product Management and Requirements that Work.  I hope to see you there!

Paul Young

Paul Young

Paul Young oversees the strategic development of Pragmatic Institute’s portfolio of products and leads the executive team in the evaluation of new product opportunities. He also manages the instructor team. Paul began his career as a software developer and has worked in startups and large companies across B2B and B2C industries, including telecommunications and networking, IT and professional services, consumer electronics and enterprise software. He has managed P&L lines for products with hundreds of millions in revenue, and faced difficult choices about which products in the portfolio to retain and which to kill. Reach him at

(0) Comments

Looking for the latest in product and data science? Get our articles, webinars and podcasts.