Poor design--do you recognize your company?

Some companies embrace the idea that their products are only successful when they meet the needs of those intended to use them; and these companies' processes, metrics, and rewards work together to encourage good software and web design. However, many companies unwittingly reward their staff for products that don't meet the needs of end users. In the article Seven Deadly Excuses for Poor Design, Dr. Kevin Scoresby discusses the common excuses and underlying problems they represent.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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