PO & PM: controversy?

Dean Leffingwell pointed to our white paper on agile product management and has generated tons of interest, both pro and con. He writes:

...this whitepaper does the best job to date of describing the yin and yang of APO (Agile Product Owners) and APM’s (Agile Product Managers).

See his post Still More on Agile Product Owner vs. Agile Product Manager- A New Whitepaper for his review and comments. Read the original whitepaper, Living in an Agile World: the Strategic Role of Product Management when Development goes Agile.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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