Please please please opt back in

Got this from Microsoft: Or said differently, "We know you opted out but we really want to spam you with our rubbish. Won't you please opt back in?" How much are you annoying your customers? Think about your personal choices to opt in and opt out. Is it so that sales people and bad marketers can spam you? Or do you opt-in so you can receive valuable content? I choose the latter... and I buy when I'm ready to buy, not when it makes sense on some sales guy's forecast. PS. Irony alert: Outlook marked this as spam when I forwarded it to myself at work.
Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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