Play-in Round: Referrals & References vs. Collateral









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What would you rather have: marketing material that speaks for itself, or clients who speak for you? That’s the question that needs to be answered in the play-in round of our Sales Readiness Region. Let’s just hope for a fair game. We don’t want Referees accused of bias! Heard in the Locker Room “We’re going to shred Collateral’s defense,” – Referrals & References “We’re going to silence word of mouth.” – Collateral Will this be the year of the favorite or is there a Cinderella story in the making? Go ahead, post your predictions in the comments or submit your completed bracket to pmmadness@pragmaticmarketing.com.

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