Play-in Round: Lead Generation vs. Buying Process


It’s a little bit of chicken or the egg. Is it more important to get people into the funnel (Lead Generation) or know how to usher them through once they’re there (Buying Process)? Vote for the one you believe is more critical to having a successful product in the market. Analysts Prediction Lead Generation will likely grab the lead right out of the gate. It will be hard for Buying Process to get them to give it up. But if they do, they’ll sure know how to handle it and bring it to a close. Expect this one to go right to the wire. Will this be the year of the favorite or is there a Cinderella story in the making? Go ahead, post your predictions in the comments or submit your completed bracket to

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