Phone calls are sand, not rocks
We don't have time for the strategic when we're consumed with the tactical. Christine Hannis, head of communications for BBDO Europe writes,
"People can't bear to miss a call. Everybody thinks the next call can be something really exciting. And getting so many calls proves social success. It fulfills a fundamental insecurity."
How many rocks can you add to a bucket of sand? Phone calls, meetings, and email are the sand; visits to the market are the rocks. Is your day so filled with the tactical that you haven't allocated time for the strategic portion of your job?
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