Persona marketing ebook available

Persona marketing clarifies buyers' real concerns with actionable insights other marketing strategies cannot match. But skillful execution is crucial.

link: Buyer Persona Blog | Buyer Persona Institute

If you're trying to communicate to people you don't know, then you're not communicating. Are you too technical or not technical enough? Are you addressing their issues or your own? Step 1 in product marketing is to define who you're marketing to and what their issues are.

Nowadays, savvy marketers use Buyer Personas to be sure of communicating clearly, focusing on customer problems. Adele Revella shared her experiences with Buyer Personas in her new ebook, The Buyer Persona Manifesto. For more on personas, see also my article on Buyer and User Personas.
Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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