Persona marketing ebook available
Persona marketing clarifies buyers' real concerns with actionable insights other marketing strategies cannot match. But skillful execution is crucial.
If you're trying to communicate to people you don't know, then you're not communicating. Are you too technical or not technical enough? Are you addressing their issues or your own? Step 1 in product marketing is to define who you're marketing to and what their issues are.Nowadays, savvy marketers use Buyer Personas to be sure of communicating clearly, focusing on customer problems. Adele Revella shared her experiences with Buyer Personas in her new ebook, The Buyer Persona Manifesto. For more on personas, see also my article on Buyer and User Personas.
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